MIY Factory Tour: Accu

Where: Accu, Hope Bank Works, Holmfirth HD9 6PT
When: Thursday 2nd July | 8:30am - 12:00pm

Event Overview

Accu is the new kind of component company, built for engineers, innovators, and trailblazers driving change. More than a component supplier, Accu serves progress. Its passionate team supports visionaries and brilliant minds to unlock their full potential through projects that impact billions of lives.

Fusing cutting-edge technology with deep expertise, Accu delivers a best-in-class customer experience. Whether a customer needs just one component or millions, its global supply chain raises the bar in ultra-fast and accurate delivery.

This event offers a behind-the-scenes look at how Accu has scaled its operations to achieve 100,000 active customers with 40% year-on-year growth through e-commerce alone. Hosted by Alastair Morris, Accu’s Managing Director, this tour and business showcase will explore how combining custom-built technology, disruptive marketing, and an industry-leading culture has created a global growth engine.

What You’ll See on the Tour

Attendees will move through Accu’s headquarters, exploring the systems, marketing strategies, and cultural pillars driving its continued momentum.

Data-Driven Logistics, Warehouse & Office Tour

Go behind the scenes to see how Accu raises the bar for ultra-fast, accurate delivery. Attendees will explore:

Accu’s in-house developed data systems that optimise inventory and order fulfilment.

How Accu has scaled a components business to manage millions of parts seamlessly.

The operational workflows that support continuous, rapid global expansion.

Headline Session: E-Commerce Growth Blueprint

Hear directly from Alastair Morris, Managing Director, on the technical and commercial mechanics of scaling a hyper-growth digital business. Key insights include:

The architecture required to secure and sustain 100,000 active e-commerce customers.

The strategy behind maintaining a 40% year-on-year growth rate without relying on traditional sales models.

Lessons learned from navigating recent global expansion and entry into new international markets.

Disruptive Marketing & The Robot Arena

Discover how Accu stays ahead of the curve in a crowded digital landscape, moving beyond traditional B2B marketing tactics:

Hear from Accu’s marketing team about the impact of high-visibility activations such as FightFest and the Accu Stadium, and how the business builds undeniable brand equity.

Cutting-edge digital acquisition: learn how Accu approaches LLM optimisation, Google Ads, advanced PPC, and hyper-targeted email marketing.

Drive your own robot: take the sticks during the interactive break and get a hands-on chance to command the pitch with Accu’s custom, in-house developed football robots.

Culture, Community & Scale

Understand how local roots and an industry-leading employee experience lay the foundation for international success:

Community alignment: the strategic thinking behind Accu’s landmark sponsorship of Huddersfield Town’s stadium and what it means for the company’s brand identity.

People first: a look into Accu’s industry-leading employee experience and how keeping its team engaged powers rapid innovation.

Agenda

08:30 – 09:15 | Arrival, Registration & Welcome Networking
Arrive at Accu HQ, check in, and connect with fellow innovators over light refreshments.

09:15 – 09:40 | Introduction to Accu: Serving Progress
An opening session with Managing Director Alastair Morris about who Accu is, its core values, and its journey from local roots to global impact.

09:40 – 10:00 | E-Commerce: Achieving 100k Customers
Managing Director Alastair Morris breaks down the blueprint of achieving 40% year-on-year growth through e-commerce.

10:00 – 10:30 | Guided Tech & Warehouse Tour
A walkthrough of Accu’s offices and warehouse to see its data-driven systems and innovation ecosystem in action.

10:30 – 11:00 | Refreshment Break: Robot Football & Networking
Grab a drink, chat with peers, and step up to the controls for a hands-on chance to go head-to-head with Accu’s custom-built football robots.

11:00 – 11:30 | Deep Dive: Staying Ahead of the Curve
A session with Accu’s marketing team covering LLM optimisation, PPC, and the ROI of high-impact brand activations.

11:30 – 12:00 | Q&A & Closing Session
Open floor for questions with Alastair Morris and the Accu leadership team before departure.